Pages
Which pages bring visits in, which hold attention, and which quietly lose the sale.
The tables
Every visit starts on one page. This tells you which of those pages earns its traffic, and which one is where most of your traffic quietly leaves.
Landing Page is about selling. Page Title and Page Path are about attention, and they carry different columns for that reason.
All three hold the top 200 rows by SessionsSessionsTraffic to your listings; only lifts sales if conversion holds., and their column headers do not sort. The order you are given is the order you keep, and a page below the top 200 is not on the screen at all.
Each metric column is followed by a % △ showing the change against the previous period. A Summary row at the foot holds the totals.
Landing Page
One row = the page a visit started on.
Columns: Landing Page · Total RevenueTotal RevenueCross-check against Shopify to confirm tracking is firing. · Sessions · Conversion RateConv. RateWebsite visits that ended in a purchase. Not the same as Google Ads Conv. Rate, which divides by clicks.3.5% or more is healthy · TransactionsTransactionsPair with sessions to sanity-check conversion and spot tracking gaps. · Avg. Purchase RevenueAvg. Purchase RevenueYour typical order size as GA4 sees it. · Cart To View RateCart To View RateSee the full entry. · Purchase To View RatePurchase To View RateHow convincing your product pages are to browsers.4% or more is healthy · Revenue Per UserRevenue Per UserWhat an average visitor is worth to you. · Bounce RateBounce RateA quick signal of landing-page relevance and speed.Under 25% is healthy
This is the only tab where revenue and Conversion Rate mean something, because the whole visit is credited to the page it began on.
How to scan it
- Leave the sort alone — it is Sessions, highest first, and it cannot be changed.
- Read across the top five rows to Conversion Rate and Bounce Rate.
- The row that matters: near the top for Sessions, Conversion Rate below the Summary row, Bounce Rate above it.
Page and checkout both work
People want the product and they finish. Nothing on this row needs fixing.
The leak is after the cart
The page is convincing. Something between the cart and the confirmation is stopping them.
Check the tracking
More people are buying than are recorded adding to cart. That is a measurement gap, not shopping behaviour.
The page isn't selling
Visits arrive and nothing happens. The offer, the price or the promise is wrong for who is landing.
Page Title
One row = one page title. Pages that share a title share a row.
Columns: Page Title · Total revenue · Sessions · Engaged sessionsEngaged sessionsEngaged sessions: sessions lasting 10s+, with a key event, or 2+ page views · Active usersActive usersActive users: distinct users who engaged with this page · New usersNew usersNew users: users interacting with this page for the first time · Average engagement time per sessionAverage engagement time per sessionSee the full entry. · Average purchase revenue per active userAverage purchase revenue per active userSee the full entry. · Bounce rate
No Conversion Rate, no Transactions, no cart rates. Don't go looking for them here.
How to scan it
- Read down Sessions.
- Look across at Average engagement time per session and Engaged sessions.
- The row that matters: plenty of Sessions with engagement time near the bottom of the table — the page gets found and then loses people.
Page Path
One row = one URL path.
Same columns as Page Title, cut by address instead of by title.
How to scan it
- Find the page you flagged on the Page Title tab.
- Compare New users against Active users on that row.
- The row that matters: mostly New users with low Engaged sessions — you are sending strangers to a page that does not hold them.
Filters
Set Source to one paid channel and you stop reading "how does this page do" and start reading "how does this page do for the traffic I am buying".
- Date range — set at the top of the app; all three tabs refetch together.
- Country filter — it applies here, so a page's Sessions is only the Sessions from the countries you left selected.
- Source and Medium — the two dropdowns above the tabs, both defaulting to All. Use Source to see how one channel's traffic behaves on a page. They stay set as you move between Google Analytics pages.
- Property picker — shown only when more than one Google Analytics property is connected.
- Each table has a search box, which is the fastest way to reach one URL in a 200-row list. The Summary row hides while the search box has text in it.
- The table/bar/line/pie toggle charts the top 10 rows by Sessions, up to three metrics at once.
Watch out for
- Revenue is nearly empty on Page Title and Page Path. Google Analytics credits purchase revenue to the page where the purchase completed, which is your checkout. So Total revenue lands on one or two rows and reads as nothing everywhere else. Judge those two tabs on Sessions, Engaged sessions and engagement time.
- Rename a page and you get a new row. Rows are matched by name against the previous period, so a changed title or a changed URL leaves the % △ blank and splits the history in two.
- Two pages with the same title become one row. That happens on the Page Title tab only. Use Page Path when you need them separated.
- The three tabs cut the same visits three ways. Never add a row from one tab to a row from another.
- A page below the top 200 by Sessions is invisible here. A quiet page that earns well will not appear, and no sort will bring it back.
Do this first
Open Landing Page and take the top row by Sessions.
Read its Conversion Rate against the Summary row at the foot. If it sits below, that single page is where most of your traffic lands and where most of it leaves.
See yoursYour landing pages, page titles and URL paths, ranked by visits.
Open Google Analytics →